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December 14, 2005
Big Pharma Seeks Image Cure
There may be some lessons from the Vioxx debacle after all.
Other attempts hold more promise. The industry is pinning a lot of home on an overhaul of direct-to-consumer advertising. Merck's (MRK ) Vioxx debacle appears to have delivered the message that it's not such a good idea to persuade millions of people to take a drug they may not need. So there's a slow shift away from ads that push a particular brand of drug to those that raise awareness of specific diseases.
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Posted on December 14, 2005 04:41 PM by Vioxx68.
Filed in Personal Injury Resources under vioxx.
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