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August 30, 2005
Lessons From Merck's Approach To Vioxx
A good marketing lesson from an unfortunate product.
These are some of the comments from the jurors on the recently concluded trial in the Vioxx recall case against Merck. I have been in countless conference rooms where technologists and marketing folks have strategized how they could get away without disclosing something to the customer. Most of the time they get away with it but as this case shows, once they get caught, the end is near for that business.
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Posted on August 30, 2005 04:47 PM by Vioxx68.
Filed in Personal Injury Resources under vioxx.
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